Brainwashed

Citing specific examples from Playboy, Vogue, and Cosmopolitan magazines, Professor Key explains the ways in which the media uses sex and violence to manipulate human action. — Google Books

Given his obvious incompetence, why do so many of us approve of President Trump? Misogyny, racism, xenophobia seem insufficient explanations. Ignorance alone can’t be enough. Could we be brainwashed?

In “Subliminal Seduction,” author Wilson Bryan Key explains how advertisers use fleeting images to influence opinion. Key claims that advertising images aren’t accidental — clouds, liquids, reflections include subtle images designed to influence the audience.

Political advertising frequently uses images, sometimes what appear to be photographs, altered to frighten or sow distrust. While doubtless effective, ordinary advertising can’t be expected to excuse or hide corruption and incompetence. Perhaps we had better take a more careful look at political advertising to discern how our opinions are manipulated.

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