What’s the message here? The message in the central panel is clear–Tom, the responsible politician, is at ease with constituents from other walks of life. But the message of the side panels is obscure.
The image appears professionally done, perhaps by Red Print Strategy, an agency which Tom has used previously. The worker on the right, appears to be a carefully attired actor–I worked in factories for years, but don’t remember seeing such carefully pressed work clothes on anyone. Expensive, every feature of this image must make a point.
The side panels show Tom addressing town hall meetings, many which have been unruly of late. They can’t be intended to suggest that Tom listens to his constituents at those meetings, a suggestion which he has himself denied. If that were the case, why would they be grayed out?
The side images contrast with the central image in several ways:
- Dim vs. bright.
- Casually dressed constituents vs. an impeccably dressed factory worker.
- Tom looking grim vs. Tom with a broad smile.
I think this is the message:
Tom is at ease with constituents who are quiet and respectful, but opposes and rejects the strident views of those attending his meetings.
Will this message play well in NY-23? I think it will, and we should expect much more professional advertising promoting Tom Reed.