What’s the message here? The message in the central panel is clear–Tom, the responsible politician, is at ease with constituents from other walks of life. But the message of the side panels is obscure.
The image appears professionally done, perhaps by Red Print Strategy, an agency which Tom has used previously. The worker on the right, appears to be a carefully attired actor–I worked in factories for years, but don’t remember seeing such carefully pressed work clothes on anyone. Expensive, every feature of this image must make a point.
The side panels show Tom addressing town hall meetings, many which have been unruly of late. They can’t be intended to suggest that Tom listens to his constituents at those meetings, a suggestion which he has himself denied. If that were the case, why would they be grayed out?
The side images contrast with the central image in several ways:
- Dim vs. bright.
- Casually dressed constituents vs. an impeccably dressed factory worker.
- Tom looking grim vs. Tom with a broad smile.
I think this is the message:
Tom is at ease with constituents who are quiet and respectful, but opposes and rejects the strident views of those attending his meetings.
Will this message play well in NY-23? I think it will, and we should expect much more professional advertising promoting Tom Reed.
New NY 23rd 
Very observant. Thanks.
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I worked in manufacturing factories for over 25 years. I usually wore pressed shirts especially if t6he company was expecting customers or important guests.
I might suggest that you spend less time criticizing every detail of Tom Reeds appearances and discuss specific legislation.
I would also suggest that you start providing pertinent information on the many candidates running against Tom Reed and begin laying out a plan of action on to help any of these candidates you feel are worthy of you and your few readers support.
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Rynstone, if you intend to run again, we would be delighted to post an article on your views. Why not submit one?
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In the first 3 quarters of this year the Reed campaign paid Redprint Strategy $35,000. I wonder if they got their monies worth.
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Tom has frequently chosen to label his opponents radicals and extremists, a strategy which has worked for him and can probably be used against any of his challengers. This may explain the quick change in cover image from the pied piper farm scene, which I believe was carefully photo shopped, and which I found effective. I believe Red Print Strategy does their work anonymously, because I find no identifying marks on Tom’s advertising or videos.
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