There are certain things that strict fathers cannot be: A Loser, Corrupt, and especially not a Betrayer of Trust.–George Lakoff
Democrats often help Tom Reed win election. Reed’s success depends on his claim to “be one of us.” This works well with moderates and conservatives:
- Moderates like his claim that he cares about their needs and promises jobs.
- Conservatives like his “strict father” image.
Both groups might turn against Tom if they recognize that he is insincere. However, some things we do are counter-productive.
- Uncivil language boosts Tom Reed’s image as the moral candidate.
- Raucous demonstrations boost Tom’s claim that he is the moderate, responsible candidate.
- It’s about image not facts–facts can be disarmed with alternative facts.
- Attacks by liberals on conservative’s beliefs strengthen conservatives support for Tom. A positive message serves the cause better.
Voters politically to the right and left of Tom Reed don’t want to be fooled. To counter Tom’s popularity, we need to show that he is insincere, that his claim that he cares about his constituents is false, that he is not much like us whatever our political views.