One issue that all of us will probably agree about is that television political advertisements are important to get a candidate elected. Television ads are quite expensive. The cost is determined partly on the size of the market, and partly on how early in the campaign you reserve the ad time. It is the law of supply and demand–you get more “bang for your buck” if you reserve your ads in July than if you do in September.
If the candidates want to cover all eleven NY 23rd counties they must purchase political ads time in five television markets: Buffalo (Chautauqua, Cattaraugus & Allegany), Elmira (Steuben, Schuyler & Chemung), Binghamton (Tioga), Rochester (Ontario & Yates), and Syracuse (Seneca, Tompkins, (Cable Yates)). Quite expensive.
The previous democratic candidates for congress in the NY 23rd, Nate Shinagawa and Martha Robertson were drastically out televised by Tom Reed. Matter of fact, Nate and Martha had one commercial each which had limited views. In the last race it seemed that Reed had more anti-Martha ads than pro-Tom ads.
The Democratic House Majority PAC announced that it has reserved $241,945 in television and cable airtime in the Elmira and Buffalo television markets for John Plumb. (Star Gazette July 11). That is great news for the former submarine commander, but we must realize that Tom Reed’s campaign war chest will provide him with an abundant of television time.
Besides television political ads, social media provides campaigns an inexpensive alternative. Below is an ad entitled “Sidekicks” is aimed specifically at Republican congressional members who have not spoken out against “Bully” Donald Trump. It can be passed around social media by finding it on Youtube at (https://www.youtube.com/watch?v=eSfYIKJMtRM) and posting it on Facebook or in a Tweet.
UPDATE: Link to article about Rep. Reed’s First Ad, and the ad itself: http://www.nystateofpolitics.com/2016/07/ny-23-reed-releases-first-tv-ad/