Political Commercials

One issue that all of us will probably agree about is that television political advertisements are important to get a candidate elected. Television ads are quite expensive. The cost is determined partly on the size of the market, and partly on how early in the campaign you reserve the ad time. It is the law of supply and demand–you get more “bang for your buck” if you reserve your ads in July than if you do in September.

If the candidates want to cover all eleven NY 23rd counties they must  purchase political ads time in five television markets: Buffalo (Chautauqua, Cattaraugus & Allegany), Elmira (Steuben, Schuyler & Chemung), Binghamton (Tioga), Rochester (Ontario & Yates), and Syracuse (Seneca, Tompkins, (Cable Yates)). Quite expensive.

The previous democratic candidates for congress in the NY 23rd, Nate Shinagawa and Martha Robertson were drastically out televised by Tom Reed. Matter of fact, Nate and Martha had one commercial each which had limited views. In the last race it seemed that Reed had more anti-Martha ads than pro-Tom ads.

The Democratic House Majority PAC announced that it has reserved $241,945 in television  and cable airtime in the Elmira and Buffalo television markets for John Plumb. (Star Gazette July 11). That is great news for the former submarine commander, but we must realize that Tom Reed’s campaign war chest will provide him with  an abundant of  television time.

Besides television political ads, social media provides campaigns an inexpensive alternative. Below is an ad entitled “Sidekicks” is aimed specifically  at Republican congressional members who have not spoken out against “Bully” Donald Trump.  It can be passed around social media by finding it on Youtube  at (https://www.youtube.com/watch?v=eSfYIKJMtRM) and posting it on Facebook or in a Tweet.



UPDATE: Link to article about Rep. Reed’s First Ad, and the ad itself: http://www.nystateofpolitics.com/2016/07/ny-23-reed-releases-first-tv-ad/


About pystew

Retired Teacher, political science geek, village trustee. I lean a little left, but like a good political discussion. My blog, the New NY 23rd (http://newny23rd) is about discussing the issues facing the people of our new congressional district. Let's hear all sides of the issues, not just what the candidates want us to hear.
This entry was posted in 2016, Campaign Finances and tagged , , . Bookmark the permalink.

3 Responses to Political Commercials

  1. Deb Meeker says:

    This is good news, but to be taken with caution.When Martha Robertson was running two years ago she was also promised more funding for TV ads – the funding was pulled in the last two weeks of her race by the DCCC. John Plumb continues to need our individual funding to increase on an ongoing basis, especially in the next two months. Helping John get his name and vision for our district and country, to every corner of the NY 23rd district should be a priority for all of us. Please donate today, and keep donating!

    Liked by 1 person

  2. Anne says:

    Is Sister Mary a nun?


  3. Deb Meeker says:

    Now you have me wondering, why Sister Mary is the only one of Tom’s eleven siblings allowed in his ads. Though she is a lot cuter than Donald Trump.


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