Advertising is the greatest art form of the 20th century. — Marshall McLuhan
Since Marshall McLuhan published Understanding Media: The Extensions of Man one ought recognize that the medium of communication is the message. When people post political propaganda on Tom Reed’s facebook page, they misapprehend that someone might read it, that someone might care. I never read such stuff; it would be pointless. But there is no need to read to get the message–duplicitous political propaganda is the message. Here are some recent examples from Tom’s facebook page:
- 6 U.S. Conundrums the Left can’t answer.
- You know the Obama Administration is desperate when an Official wonders if Soldiers are Psychopaths.
- Missouri Principal Finds Clever Way to Thank God in Speech to Grads
Clearly these postings are not aimed at Tom–they have nothing to do with legislation. They are aimed at a wider audience; the objective is to mock and insult rather than persuade. Often they provoke a kindergarten debate: “You’re one; you’re one too.” What is puzzling is why Tom allows such spam to define his image; does it serve some hidden purpose?
© William Hungerford – June 2014